Wan 3.0 is Alibaba's next-generation AI video generation model, producing cinematic-quality video from text, image, audio, and video inputs — with synchronized audio and multi-shot director control in a single generation pass. It is available through the wan.video platform and API.

What is Identity Lock in Wan 3.0?

Identity Lock saves a character's visual profile after the first generation. Any subsequent generation calling that profile produces the same character in a new scene, solving character drift across separate video generation sessions.

Wan AI · Next-Generation Video · Built for Production Teams

Wan 3.0 AI Video Generator

Q: How is Wan 3.0 different from Wan 2.7?

Wan 3.0 adds native 4K output, 30-second generation, and cross-session Identity Lock — none of which are available in Wan 2.7. The reference input system expands to 12 assets and video continuation generation is new.

Q: Is Wan 3.0 open source?

Wan 3.0's commercial model is API-only and closed. A lightweight distilled version may be released under Apache 2.0. The 14B+ production model remains closed. Check the Wan-AI Hugging Face organization for open weight releases.

Q: How long can Wan 3.0 videos be?

Wan 3.0 generates up to 30 seconds per pass in Pro mode and up to 15 seconds in Standard mode. Video continuation is available to chain clips into longer sequences while maintaining character and scene consistency.

Q: Does Wan 3.0 generate audio automatically?

Yes. Every Wan 3.0 generation includes synchronized multi-track stereo audio — dialogue, ambient sound, effects, and music — produced in the same pass as the video. No separate audio tool is required.

Q: Can I use Wan 3.0 for commercial projects?

Yes. Both Standard and Pro plans include a commercial use license. Generated content belongs to the creator and covers advertising, client work, branded content, and commercial distribution.

Q: Does Wan 3.0 support 4K output?

Yes. Wan 3.0 generates natively at 4K in Pro mode, and 1080P in Standard mode. Both resolutions support 16:9, 9:16, 1:1, and 4:3 aspect ratios.

Q: How does Wan 3.0 compare to Kling 3.0?

Wan 3.0 leads on generation length (30 sec vs 15 sec), cross-session character memory, brand color control, and multilingual text rendering. Kling 3.0 leads on Motion Control precision and ELO benchmark scores as of early 2026.

Q: What inputs does Wan 3.0 accept?

Wan 3.0 accepts text prompts up to 3,000 tokens (English and Chinese), up to 9 reference images, up to 3 reference video clips, and up to 3 reference audio files — all in a single generation using @reference syntax.

Generate 4K video with synchronized audio from text, image, audio, or video input — in one pass. No stitching. No separate audio session. No post-production assembly.

Try the Wan 3.0 AI Video Generator →Watch Sample Outputs

4K Native OutputWatermark-Free ExportCommercial License Included12-Asset InputNative Stereo Audio

Overview

What Is Wan 3.0?

Wan 3.0 is Alibaba's next-generation AI video generation model, released in 2026. It takes text, image, audio, and video as input and outputs video with synchronized audio, multi-shot scene structure, and frame-accurate camera control — all in a single generation pass.

It supports up to 30-second clips, 6-shot AI Director mode, and Identity Lock — which saves character profiles across separate sessions for consistent output across projects.

See all Wan 3.0 features

New to AI video? Start with the step-by-step guide or read the in-depth review before your first generation.

Production Capabilities

Wan 3.0 Features

Video Generation

4K Native Video — No Upscaling, No Artifacts

Generates at true 4K from the first frame — not an upscaled 1080P clip. Tools that upscale to 4K introduce softness and edge artifacts; Wan 3.0 renders at native resolution throughout.

30-Second AI Video — Full Clip, One Generation

Generate up to 30 seconds in a single run with character and scene continuity from start to finish. Removes the need to stitch shorter clips together in post.

Video Continuation — Extend Any Clip with a New Prompt

Add a follow-on prompt to continue a generated clip, maintaining characters, environment, and lighting from where it left off. Supports multi-minute productions through chained generations.

Direction & Control

AI Director Mode — 6-Shot Multi-Scene Sequences

Specify up to 6 independent shots per generation — each with its own shot type, camera movement, duration, and scene content. Wan 3.0 handles framing, transitions, and consistency across cuts automatically.

Multimodal Input — Combine Text, Image, Audio, and Video

Attach up to 12 reference assets per generation: 9 images, 3 video clips, 3 audio files — tagged in your prompt with @reference syntax. Each reference anchors a specific element — character, camera style, or audio tone.

Audio

Native Audio — Dialog, Effects, and Music in One Pass

Every generation includes multi-track stereo audio — dialogue, ambient sound, effects, and background music — produced alongside the video in the same pass. No separate audio session or manual sync required.

AI Lip Sync — Accurate to Individual Sounds, Across 12 Languages

Matches mouth movements to speech at the phoneme level across 12 languages and dialectal variations. Works in close-up shots without visible sync errors — usable for multilingual campaigns without re-generation per language.

Consistency & Editing

AI Character Consistency — Same Look Across Every Generation (Identity Lock)

Save a character's visual profile after the first generation. Calling that profile in a later session produces the same character in a new scene — no re-description needed. Designed for series content, brand avatars, and multi-scene productions.

AI Video Editing — Edit Any Region Without Regenerating the Full Clip

Select a region in the clip — background, outfit, object — and modify it without regenerating the full video. Changes are isolated to the selected area; surrounding frames stay as generated.

See every capability in action — learn how to write prompts that unlock these features, or open the Wan 3.0 AI Video Generator and run your first generation now.

Version Upgrade

Wan 3.0 vs Wan 2.7 — Full Comparison (2026)

The table below compares Wan 3.0 and Wan 2.7 across all major production features.

Feature	Wan 2.7	Wan 3.0
Max Resolution	1080P	4K Native
Max Duration	15 seconds	30 seconds
Multi-Shot Control	Limited	Up to 6 shots, per-shot parameters
Reference Inputs	Limited multi-image	Up to 12 (9 img + 3 vid + 3 audio)
Video Continuation		Yes — prompt-guided extension
Character Memory	Per-session only	Cross-session Identity Lock
Regional Editing	Basic	Mask-based precision editing
Lip Sync Precision	Basic	Phoneme-level, 12 languages
Native Audio		Multi-track stereo

Wan 2.7 introduced the 4-model API suite (T2V, I2V, R2V, VideoEdit) and native audio generation. Wan 3.0 raises the output ceiling — 4K resolution, 30-second clips — and adds the control layer that production workflows actually need: 12-asset multimodal input, cross-session Identity Lock, mask-based regional editing, and phoneme-level lip sync across 12 languages. For a hands-on breakdown of every feature tested, read the full Wan 3.0 Review.

Model Comparison

Wan 3.0 vs Sora, Kling 3.0, and Seedance 2.0 (2026)

Feature	Wan 3.0	Sora 2	Kling 3.0	Seedance 2.0
Max Resolution	4K	1080P	4K	2K
Max Duration	30 sec	25 sec	15 sec	15 sec
Native Audio
Multi-Shot Director	6 shots		6 shots
Reference Inputs	12 assets	Limited	Video ref	12 assets
Identity Lock
Video Continuation
Lip Sync	Phoneme-level	—	Good	Phoneme-level
Brand Color Control
Multilingual Text Render	12 languages	Limited	Limited	8 languages

Where Wan 3.0 Leads

Wan 3.0 has the longest single-pass generation at 30 seconds — 2× Kling 3.0 and Seedance 2.0, and 50% longer than Sora 2. Cross-session Identity Lock and brand color precision are features no other model in this comparison currently offers. Multilingual text rendering across 12 languages covers a use case that consistently fails in competing models.

Where Competitors Lead

Kling 3.0 has the strongest Motion Control tooling — frame-accurate camera path control that Wan 3.0 approaches but does not yet match. Seedance 2.0 leads on ELO benchmark scores as of April 2026. Sora 2 maintains a visual fidelity advantage in short-form, high-detail content. Runway Gen-4 offers better integration with professional editing suites (Premiere Pro, DaVinci Resolve) for teams already inside those workflows.

Bottom line: Wan 3.0 is the strongest choice for production teams that need narrative length, multilingual output, and brand-accurate color control across a full campaign — not just isolated high-quality clips.

For a deeper head-to-head breakdown, see how Wan 3.0 compares to Seedance 2.0 across 4K output, Identity Lock, and benchmark scores, or check what changed from Wan 2.7 to Wan 3.0.

Quick Start

How to Use Wan 3.0 — Generate Your First Video in 3 Steps

Go from prompt to broadcast-ready 4K video with synchronized audio in a single pass — no software to install, no studio required.

Write Your Prompt and Add References

Describe your scene, camera movement, character actions, and audio tone in a text prompt. Add reference assets — images for character appearance, video clips for camera style or motion, audio files for voice or music — tagged directly using @reference syntax. You can combine up to 12 assets.

Set Resolution, Duration, and Shot Structure

Select your model mode: T2V (text to video), I2V (image to video), R2V (reference to video), or VideoEdit. Set resolution (1080P or 4K), duration (up to 30 seconds), and aspect ratio (16:9, 9:16, 1:1, or 4:3). If your prompt describes multiple scenes, enable AI Director mode and define individual shot parameters per cut.

Generate, Refine, and Export

Submit your generation. Wan 3.0 produces a complete audio-visual clip — video and audio delivered in the same file. Use the mask-based editor to refine specific regions without regenerating the full clip. Export as a watermark-free MP4 with commercial license included.

Pro tip: Reference uploaded assets by type and number directly in your prompt — Image 1, Image 2, Video 1 — so Wan 3.0 knows exactly which asset to apply to which element. Images and videos count separately, and the order follows your upload sequence.

Ready to follow the steps live? Open Wan 3.0 AI Video Generator — no software to install. Try it free — no credit card required.

For a deeper walkthrough covering every generation mode, read the complete how-to-use guide, and for prompt-writing tips that get the most out of the model, see the Wan 3.0 prompt guide.

Sample Outputs

Wan 3.0 Video Examples — Real Outputs with Original Prompts

4K · 15s · Native Audio

Product Commercial — 4K, 15s, Native Audio

Wide shot of a glass perfume bottle on a marble surface, morning light raking across the label. Camera slowly pushes in. Cut to close-up of the cap being lifted, ambient sound of the bottle opening. Brand color: #D4A96A throughout.

6-Shot · 30s · AI Director

Short Film — 6-Shot AI Director, 30s

Shot 1 [0–5s]: Establishing wide — empty diner at night, rain on windows. Shot 2 [5–10s]: Medium — woman slides into booth, wet coat. Shot 3 [10–16s]: Close-up — hands wrap around coffee mug. Shot 4 [16–21s]: Over-shoulder — she looks at the door. Shot 5 [21–26s]: Door opens, man enters. Shot 6 [26–30s]: Wide — they make eye contact.

1080P · 15s

Product Demo — 1080P, 15s

Slow-motion product reveal of a running shoe rotating on a pedestal. Studio lighting, white background, camera orbiting at 45-degree angle. High-speed fabric and sole detail visible. No audio.

12s · Phoneme Lip Sync · 12 Languages

Multilingual Brand Ad — Lip Sync, 12s

Brand spokesperson in business casual, speaking directly to camera in Mandarin with English subtitles auto-rendered in frame. Brand color #1A2B5E background. Phoneme-accurate lip sync required.

9:16 Vertical · 15s

Social Content — 9:16 Vertical, 15s

Vertical 9:16 format. Young woman walking through a sunlit farmers market, shopping bag in hand. Handheld tracking shot from slightly behind. Natural ambient market sounds. Warm color grade.

Industries

Who Uses Wan 3.0 — Use Cases by Industry

Turn ideas, assets, or scripts into production-ready video across ads, social, film, and global campaigns — without traditional production overhead.

ADVERTISING & AGENCIES

Advertising & Creative Agencies

Take a client brief from concept to deliverable without a production crew — a text prompt and brand reference generate a 30-second spot with synchronized audio and accurate brand colors. Multi-language versions run from the same character profile via Identity Lock, no re-shoot per market.

E-COMMERCE

E-Commerce & Product Marketing

Generate a 4K product hero video from a single photo — brand colors, controlled lighting, and synchronized audio delivered in one pass. No studio booking, no upscaling, no separate audio session.

FILM & CREATORS

Film Production & Independent Creators

Describe a storyboard and AI Director structures up to 6 shots — each with its own framing, camera movement, and scene content — in a single 30-second generation. Characters stay consistent across cuts, and clips chain together through video continuation for longer productions.

SOCIAL MEDIA

Social Media & the Creator Economy

Generate platform-ready 9:16 vertical clips at 60fps with natural handheld motion and ambient audio already mixed in. Watermark-free export, ready to post to TikTok, Reels, or Shorts without an edit session.

BRAND & CORPORATE

Brand & Corporate Communications

Produce CEO messages, investor content, and internal announcements at 4K without booking a studio or crew. A spokesperson prompt and brand color values are enough — commercial license and audio included in every generation.

EDUCATION & E-LEARNING

Education & E-Learning

Convert a written script into a narrated video lesson with a consistent visual instructor and on-screen text rendered in up to 12 languages. Lessons chain together through video continuation without regenerating the full clip each time.

Simple Pricing

Wan 3.0 AI Pricing — Simple Plans, No Surprises

Credits power Wan 3.0 text-to-image: choose Turbo or Standard, set custom width and height (300–2048 px), and use optional Prompt Enhancer. Commercial usage is included—no surprise fees beyond credits.

Starter

$9.9

100 credits · $0.099/credit

Start creating Wan 3.0 AI videos with a lightweight credit pack for testing real production workflows.

Wan 3.0 AI video generation
T2V, I2V, R2V, and VideoEdit modes
Resolution options: 720P and 1080P
Credit-based billing by duration and resolution
Commercial usage rights
No watermarks
Standard processing

Pro

$29.9

330 credits · $0.091/credit

Balanced pack for regular creators who generate videos every week and need better credit efficiency.

Better per-credit value than Starter
Full Wan 3.0 video workflow
T2V, I2V, R2V, and VideoEdit support
720P / 1080P output options
Credit billing by seconds and resolution
Commercial usage rights
No watermarks
Priority processing

Scale

$49.9

600 credits · $0.083/credit

High-volume pack for teams running daily video generation and multi-project delivery.

Strong per-credit savings vs. Starter
All Wan 3.0 video modes included
720P / 1080P generation support
Built for frequent generation workloads
Commercial usage rights
No watermarks
Faster processing

Max

$99.9

1,250 credits · $0.080/credit

Best value for heavy and continuous Wan 3.0 video production at scale.

Highest credit pack for heavy usage
Complete Wan 3.0 video feature access
T2V, I2V, R2V, and VideoEdit modes
Optimized for long-term production teams
Commercial usage rights
No watermarks
Fastest processing priority

Prices include all taxes. One-time packs—credits never expire.

7-Day Refund

Stripe Checkout

24/7 Support

One-time purchaseCredits never expireCommercial useDirect support

Not sure if Wan 3.0 is right for your workflow? Read the Wan 3.0 review before purchasing, or start with the free tier first.

FAQ

Frequently Asked Questions

What is Wan 3.0?

How is Wan 3.0 different from Wan 2.7?

Is Wan 3.0 open source?

How long can Wan 3.0 videos be?

Does Wan 3.0 generate audio automatically?

Can I use Wan 3.0 for commercial projects?

How does Wan 3.0 compare to Kling 3.0?

How does Wan 3.0 compare to Seedance 2.0?

How does Wan 3.0 compare to Runway Gen-4?

What inputs does Wan 3.0 accept?

Does Wan 3.0 support 4K output?

When was Wan 3.0 released?

Need more help?

Our support team is ready to assist you with any questions about pricing or features.

Contact Support

Ready to start? Try Wan 3.0 free with no credit card required, or check Wan 3.0 pricing for one-time credit packs starting at $9.90.

Get Started

Generate Your First 4K Clip

No setup required. Write your prompt, add references, and generate production-ready 4K video with synchronized audio in a single pass.

Try Wan 3.0 AI Video Generator Now →Read the Full Wan 3.0 Review →